Walmart has achieved a major milestone in its fiscal 2026, surpassing $150 billion in e-commerce sales for the first time. The company’s online sales grew 24% year over year in the fourth quarter alone, contributing significantly to this record-breaking achievement. For the full fiscal year, Walmart’s total revenue reached $680.99 billion, a 5% increase from the $648.13 billion recorded in fiscal 2025.
This marks Walmart’s 10th consecutive year of annual revenue growth, demonstrating the retailer’s continued success in adapting to a shifting retail landscape dominated by e-commerce.
Continuous growth in e-commerce
Walmart’s Q4 fiscal 2026 results showcased the company’s strong e-commerce performance. Online sales accounted for 23% of total sales, and the retailer achieved a 15th consecutive quarter of double-digit year-over-year growth in e-commerce. According to Walmart CFO John Rainey, international e-commerce sales grew by 26% in Q4, driving a 10% year-over-year increase in the company’s adjusted operating income.
"Ecommerce continues to be our primary growth driver", Rainey said. He also highlighted improved e-commerce economics, fueled by shifts in Walmart’s business mix toward higher-margin areas such as advertising and membership fees.
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U.S. and international highlights
Walmart’s U.S. e-commerce sales showed significant growth in Q4, increasing by 27% year over year. The retailer delivered 35% of store-fulfilled online orders in less than three hours, highlighting its focus on speed and convenience. Meanwhile, international markets also delivered impressive results. In China, e-commerce sales rose by 28%, representing more than half of Walmart’s total sales in the region. Additionally, Flipkart, Walmart’s India-based marketplace, achieved delivery times of under 15 minutes across over 30 cities.
Rainey detailed how Walmart is leveraging its infrastructure to enhance delivery efficiency, noting that "about 60% of Walmart stores in the U.S. now receive freight from automated distribution centers." He further explained that approximately 50% of Walmart’s e-commerce fulfillment volume is handled through automated systems, resulting in better visibility, faster inventory movement, and improved labor productivity.
The role of technology and AI
As Walmart continues to invest in technology, its Sparky agentic AI tool has emerged as a key innovation in understanding and meeting customer needs. According to Walmart CEO John Furner, customers using Sparky have an average order value 35% higher than those who do not use the tool. "The way we’re using technology and AI is helping us create great customer solutions, reduce friction, simplify decision-making and pinpoint where our inventory is", Furner said.
Sparky’s capabilities are expanding, with plans to integrate voice-based features and in-store functionality. "We aren’t just embracing the tools that are changing the way people shop, we’re creating them", Furner stated. The retailer’s advancements in AI and automation are part of its broader strategy to modernize its omnichannel operations and meet evolving customer expectations.
Growth in advertising and memberships
Another area of strength for Walmart has been its advertising and membership businesses. Global advertising revenue grew 46% in fiscal 2026 to reach $6.4 billion, with the U.S.-based Walmart Connect platform growing by 41% in Q4. Membership income also saw substantial increases, climbing more than 15% globally. Walmart+ membership in the U.S. posted double-digit growth, while Sam’s Club membership income rose 6% in the U.S. and an impressive 35% in China.
Rainey noted that advertising and membership fees represented nearly one-third of Walmart’s operating income in the fourth quarter, underscoring their growing importance to the company’s overall profitability.
A decade of revenue growth
Fiscal 2026 capped off a decade of consistent revenue growth for Walmart, which has not experienced an annual revenue decline since fiscal 2016. The retailer’s ability to innovate and adapt its omnichannel model has been a key factor in maintaining this trajectory. "Across our customer base, spending continues to be resilient", Furner said, adding that Walmart’s supply chain automation is "on track" and helping drive efficiency across its operations.
While Walmart has seen strong performance among households earning more than $100,000, it has also focused on supporting lower-income customers. "For households earning below $50,000, we continue to see that wallets are stretched. And in some cases, people are managing spending paycheck to paycheck", Furner said. Despite these challenges, he noted that even lower-income households are prioritizing convenience alongside price.
Looking ahead
As Walmart continues to expand its e-commerce and omnichannel operations, Rainey expressed optimism about the company’s unique positioning in the market. "With the proximity so close to customers, we’re increasingly leveraging stores as digital fulfillment nodes to move inventory faster and more efficiently than ever before", he said.
With its strong e-commerce growth, focus on technology, and dedication to customer experience, Walmart is poised to remain a leader in the global retail industry.
